Jo Proud, creator of Mood Bears, and Touker Suleyman, a Dragons' Den star, attended Tomy's booth at Toy Fair to mark their partnership. Tomy has acquired the worldwide rights to manufacture, sell, and distribute the bears, which promote positive mental health and well-being. All five dragons from the TV show supported Proud and her Mood Bears.
Suleyman said: “It’s all happened so fast, I never envisaged it would grow and take off so quickly. It’s phenomenal.”
